The central question we at NOBL (pronounced no-bell) exist to answer is “How do you get a lot of people to work together, in a new way?” Meaning, we focus foremost on shared behaviors and behavior change at scale. Therefore, our work entails a lot of active coaching and facilitation. Our days are spent creating spaces for leaders to discuss how they work and how to win in their market, helping their teams design new processes and rituals, and/or then providing feedback as they test and learn their way into higher levels of performance. Unlike our traditional consulting peers, we don’t spend much time designing and delivering artifacts or plans. This includes big, formal change communications. We believe leaders need to clearly communicate context and requirements, but evidence shows that loud, shiny pronouncements and change slogans often increase change resistance and distract from time spent focused on behaviors.